Play-Doh Bunnies Take Over New York

I’m one of those people who is more likely to pay attention to the commercials played during a broadcast than the actual show they sponsor.

Sony Bravia has utilized some eye-catching ways to tie the idea that their high definition televisions bring bold color to the consumer’s home in a way that the competitor can’t replicate.

To get their point across, Sony has used 250,000 high-bouncing super balls, spools of thread, explosions of paint and Play-doh bunnies to make their case. There’s another Bravia commercial to be released any day now in which a Miami street was filled with foaming bubbles.

The commercials are riveting and, of course, colorful. The music also sets the tone in theses adverts.

I can’t get enough of the Velveteen plasticene rabbits roaming the big city streets. It’s even more intriguing when you see the behind the scenes stuff about how the commercial was pulled off. They used natural lighting and allowed the public to wander in and out of the frames. A record was established with 40 animators on the set. Their moves were choreographed and finely tuned during a week of “boot camp” as they learned the steps needed to “wrangle” their rabbits into place. And let’s not forget to mention the 30-foot tall red rabbit that rises to loom over the street.

Check out the bunny commercial and all that went into making it.

Here is the first commercial in the series featuring the bouncing balls with musical accompaniment by Jose Gonzalez performing “Heartbeats.”

Here are the paint explosions filmed in Glasgow and using 70,000 liters of paint with the thunderous orchestral backing music from Rossini.

For those with a geometric bent, here are the spools of thread in an Egyptian setting.

The Squirrel Queen can’t wait to see how the Foam ad turns out.

Now Shhhh! Everybody be quiet. My television show is about to start again.


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